We always avoid the cereal aisle, only to pick up oats, weetbix and occasionally some cornflakes. Nothing helpful is easy to find there.
Even as a child I recall thinking "wow, we get to have dessert for breakfast!". Chocolate, honey covered cornflakes, sugar ladden air pockets!
The Conversation conducted some of their own research and the findings are interesting. Read their report to learn more on what they discovered about the importance of breakfast choice in its impact on your child's performance and motivation.